Millions of people around the world rely on their morning fix of caffeine to get them started. Their morning cup of coffee has become their everyday addiction and without that jolt first thing in the morning, they just can’t seem to get their day going. One friend told me a while back that trying to work without her morning cup of coffee, and sometimes second and third cups, is like trying to drive a car with no gas in the tank.

Some people like their coffee flavored and hidden with milk, cream or a myriad of flavored creamers. Others have become addicted to their lattes, cappuccinos, macchiatos and all of the other fancy ways of fixing a cup of liquid caffeine. Then there are the purists, like me when I used to drink coffee, that like their coffee black and plain – no sugar and no milk, cream or creamer.

Regardless of how you like your morning cup of coffee, the vast majority of people drink it because of the caffeine and how it gets their body going. I used to drink it plain black strong coffee because I liked the taste. I have a genetic immunity to most pain killers and stimulants and so far, caffeine has no effect on me. Unfortunately, I had to stop drinking coffee not because of the caffeine but because of the oil in coffee that effects my irritable bowel syndrome.

Many people have been turning to stronger types of coffee and other caffeine loaded drinks for their morning fix of the addictive stimulant. This is probably the reason a new coffee, Black Insomnia has become the rage among many coffee addicts.

Black Insomnia is a being billed at the world’s strongest coffee and its popularity is skyrocketing. Sean Kristafor retired from his job in the corporate world and got together with a noted coffee bean roaster and created Black Insomnia less than a year ago. He is selling his caffeine overload locally to cafes in Cape Town, South Africa. His super-strong coffee caught on quickly and by October 2016, Kristafor was selling tons of his new brew to customers in 22 different countries. As of March, Black Insomnia was made available on Amazon in the US and sells for around $19 per pound. The company says they are now selling 5-6 tons of coffee every month and sales are still growing.

When chemically tested, Black Insomnia was found to be over twice as strong as Starbuck’s dark roast at 58.5mg of caffeine per fluid ounce compared to only 21.25mg for Starbuck’s powerful brew. Coca Cola contains about 2.8mg of caffeine per fluid ounce. Green tea has 3.1mg, McDonald’s coffee has 9.1mg, Red Bull has 9.46mg of caffeine per fluid ounce. Nepresso OriginalLine coffee capsules contain 44.4mg per fluid ounce and Death Wish coffee has 54.2mg of caffeine per fluid ounce.

However, most people don’t drink a single fluid ounce of coffee, so to give you an idea of how powerful of a kick this brew can give you, a 12oz cup of Black Insomnia could contain up to 702mg of caffeine.

Dangerous? Both the Food Information Council and the FDA recommend that 400mg of caffeine should be the TOTAL DAILY consumption for anyone. That means that a 12oz cup of Black Insomnia provides 175.5% of the recommended daily dose of caffeine.

What are effects of this much caffeine? According to Mary Sweeney, a researcher of caffeine at Johns Hopkins School of Medicine commented:

“For the same amount of coffee, you will get double the amount of caffeine.”

“This makes it easier to consume more caffeine than you intend to and effects can range from mild to severe, for example, jitteriness, nervousness, restlessness and trouble sleeping. The most serious effect would be cardiac arrhythmia (irregular heartbeat).”

Overdoing the caffeine can not only cause cardiac arrhythmia but it can also increase the heart rate to dangerous levels and people with heart conditions and high blood pressure can find the effects of a 12-ounce cup of Black Insomnia not keeping them awake but putting them in a permanent sleep called death.

Before you spend nearly $20 for a pound of Black Insomnia coffee, asked yourself if your health withstand this massive overdose of caffeine without having any harmful side-effects. You may realize that the risk is not worth it.